Sunday, October 24, 2010

Mister Potato

Some call Malaysia a food heaven and Malaysians know this best as we eat just about any time of the day. Besides the usual favourites of Nasi Lemak, Char Kuay Teow and Roti Canai, snacking is a sideline to main meals most Malaysians occasionally indulge in. Homegrown brand Mamee Double-Decker (M) Berhad (better known as the “Mamee Group”) has been one that Malaysians and more consumers beyond our nation have grown to love nibble by nibble. Being a brand known for its quality, Mamee Double-Decker produces some of the most irresistible snacks that have become a household name for Malaysians.


Under the Mister Potato brand are two popular products, namely Mister Potato Chips and Mister Potato Crisps. Mister Potato Crisps was the product that catapulted the company – Mamee Double-Decker (M) Berhad into the status of a global player. Today, it is sold in over 120 countries and is the number one potato snack in Malaysia*. Mister Potato products have also garnered awards such as the “High Commended Product” by Malaysia Institute of Food Industry (MIFT) and a silver medal in the 2007 Malaysia Media Award. All Mister Potato products are also certified Halal.

With no compromise on the quality and range of their products, they have now ventured into creating a healthier yet equally tasty new snack. The month of May 2010 bears witness to the genesis of a new kind of snack food in Malaysia. Decidedly different from the regular plethora of chips, crisps, flakes and puffs and curls, Rice Crisps by Mister Potato is a brand new form of snack that will be sure to revolutionize cravings for quick, crunchy crisps.

From a health perspective, improvisations were put together to make Mister Potato’s latest product a healthier choice of snack with no added MSG and artificial colorings. Rice Crisps stands tall among its snack-time counterparts on store shelves because it combines the wholesome goodness of rice with the tastiness of potatoes into a single slice of delicious, savory, crunchy snack.


Designed to sate hunger whilst ensuring that your taste buds are wholly satisfied, Rice Crisps is the perfect composition of rice and potatoes, creating a crispy flavor packed with the rich wholesome goodness of rice and balanced by the integrity and texture of potatoes. The first of its kind in Malaysia, Mister Potato takes a bold new step in improving upon the time-tested formula of a potato crisp, by infusing in it the wonderful properties of rice.

Variations of appetizing flavors are available as usual for this innovative product. Rice Crisps is available in four unique and distinct flavours, so there’s bound to be one that fits your cravings at any given time. Take your pick from Flame grilled BBQ, Hot & Spicy, Sour Cream & Onion and of course the all time favourite and classic Original.


Rice Crisps by Mister Potato is lighter and more natural in flavour, making it the perfect nibble for young working adults as well as students who are constantly on the go. However, essentially anyone and everyone looking for a quick and easy bite to ward off hunger and give their taste-buds a treat can enjoy this tasty snack. There you have it, another fine product to be added onto the list of delectable snacks from our very own Mister Potato.

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